Vision and Mission


  • To recognize that all people are different, that all are important, and lastly that all are individual.
  • To understand thus the importance of fitting products to individuals.


  • To provide excellent customer service and service delivery
  • To supply novel and needed generics to the South African pharmaceutical market
  • To educate healthcare professionals¬†and add value to their practices or pharmacies.


  • Dedication
  • Team work
  • Respect
  • Integrity
  • Customer service